Tuesday, October 6, 2009

Transcribing commercial

The slate magazine would probably say that my ad is a "show the need problem" using a "symbol or graphic", in this case the man as the pig until he buys the condom.

Transcribing:
The first shot is of a bar full of pigs and women at different tables.
It switches to three pigs sitting at a bar, a women walks by and gives them dirty looks.
The shot switches from behind the bar to infront so the audience can see the woman walking away.
She walks past a different table, where a pig and a different woman appear to be having a conversation till she shakes her head.
The ad moves to a different pair where the woman appears to be listening to the pig speak but then makes a disinterested face and turns away.
Next a pair on the couch talk but the woman looks disgusted and makes a hand gesture to have the pig back off.
The camera goes back to the bar where a woman with a glass of wine speaks with a pig. The shot moves from both of them, to just the pig, to her giving him a disgusted look. It then goes back to him and then to a shot of both of them in which he gets down from the bar stool and begins to walk away. The camera switches to a view as if the viewer was the pig walking. We see another face shot of the pig walking and then it returns to his view as he walks down a hallway with women coming from the end walking past him. He enters a bathroom and the camera sees one of those bathroom condom dispensers from his point of view. You see his face again from the front, then the side. The shot returns to the condom machine and we see the pig hoof turn the nob. The camera swtiches down to the area where the condoms come out of the machine and the hand of a man takes the condom. The shot zooms out and we see him turn. The shot changes so we see him look at himself in the mirror over his shoulder. He re-enters the bar and as he walks in the shot returns to the woman who last rejected him. The camera moves closer to her as if he was walking towards her. Then we return to the shot from when the pig and her were talking previously but the man walks in instead. The camera goes to a shot of her smiling, then a shot of him smiling. Then it goes to a black screen with the word evolve, then one with the phrase: use a condom every time, with the trojan logo.

This advertisement is selling not only condoms, but a view of sex, and ideology about how things work. It is showing sex as a very nachaulant and simple thing. The underlying message is that each pig-man is looking to sleep with the women they are talking to and striking out becuase they are pigish. The commercial is suggesting that if a man is considerate enough to use a condom he deserves to get laid. Its saying that sex is for any guy who wants it bad enough to do his civic duty and "wrap before he taps". Its saying that you can expect sex from a first meeting at a bar with someone if it goes just right.
...can you tell this ad bugs me?

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